Sea World Social Media Blog

Social Media Case Study : SeaWorld from Ted Murphy

In the above video, the PR campaign for Sea World is explained and as a San Antonio native that first hand has seen the popularity of the local favorite wan over time, I thought the strategies implemented were ley in sparking the interest

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The PR team backing the Journey to Atlantis ride at Sea World San Antonio developed a social media campaign that led to sparked interest in the ride. Sea World was able to attract top roller coaster enthusiasts, journalists, bloggers, etc, to serve as its online community to spread the word. According to the team created content based on the social graph of this group—meaning their interests, attitudes, basis, motivations, etc. Similiar to a time lapse, the team documented the construction from start to finish with 11 videos and a 45-photo portfolio. These were posted on social media sites YouTube and Flickr. The bloggers were granted easy access as this content was easily viewable and they could use it in their own posts. Most importantly, the videos were posted on the Sea World’s Coaster site, complete with multiple social media sharing options. An interesting offline tactic was that a special interest group or stakeholder,the American Coaster Enthusiasts Group, was specially invited to attend the media launch, and be among the first to get to ride the new coaster. The riders left positive comments on the YouTube videos. The campaign received 50 links from unique websites, 30 of which were from roller coaster enthusiast sites.